What we might infer
Access information may be harder to recognize than opening-hours information in this example. The route alone does not tell us why.
Can a first-time visitor
find the access information?
Good Measure helps teams plan useful research and make careful sense of what they learn.
Build a study protocolStart with what happened.
FICTIONAL TEACHING EXAMPLE / NO REAL PARTICIPANT
- OpenedVisit
- ScannedOpening hours
- OpenedAbout
- AskedWhere is the step-free route?
The fictional visitor opened Visit, scanned the opening-hours section, then opened About. They did not open the Access link before asking where to find a step-free route.
What remains unknown
We do not know what other visitors would do, whether the link wording caused the detour, or whether the visitor could use the information once found.
A useful question
changes the study.
Finding information, understanding it and recovering when it is missing are different questions. The task and the evidence plan should reflect that difference.
Choose a specific intent and realistic conditions. The protocol makes clear what you will ask, what you can collect and what you cannot conclude.
Compare the evidence methods