Clearer by designLesson 1 / 3
Make the first thing
the right thing.
A short workbook for people who make their own posters, pages and presentations. No design training required.
Readers do not meet every word at once. Size, position and contrast tell the eye where to begin. That first stop should answer the reader’s most important question.
Start with the job.
For a neighbor meeting an event for the first time, “What is happening?” comes before “When?” and “Where?”
Night GardenWhat is it?
Friday, 18:00Can I come?
West CourtyardWhere do I go?
Hierarchy is a reading order, not a contest to make everything bigger.
Read → try → reflect1
Practice, not perfectionAbout 4 minutes
Your turn.
A neighbor has never heard of Night Garden. Choose what they should notice first.
Night
GardenFriday
18:00–21:00West Courtyard
Free entry
GardenFriday
18:00–21:00West Courtyard
Free entry
Answers stay on this device.