From brief
to final frame.
Direction, animation and production support for a defined message, audience and delivery plan.
Direction.
Decide what the viewer needs to understand.
We begin with the message and its context. The direction stage can include reference discussion, a visual approach, a written treatment and a small set of style frames.
Bring to the first conversation
- The audience and intended action.
- Existing brand assets and usage guidance.
- The channels, deadline and budget range.
Animation.
Turn agreed stills into a sequence.
Pose planning and timing establish how the piece moves. Reviewable passes make it easier to resolve the structure before polishing surfaces and transitions.
Possible outputs
Short brand sequences, product explainers, title treatments and visual loops. Confirm the appropriate technique, length and versions in the proposal.
Production & handoff.
Prepare the right files for the right places.
Output planning covers aspect ratios, file formats, compression, sound and any accessibility requirements. Specify whether editable source files are included before work begins.
Before final export
Confirm approved copy, captions, music rights, version names and destination requirements. A delivery list records what is included.
Send the outline of your brief