Identity system
Visual direction, a mark and type/color principles, plus practical usage examples.
Handoff: agreed file formats and a concise usage guide; confirm trademark checks separately.
What needs
to belong together?
Start with the real pieces your project needs. We can shape a connected scope, then agree the practical handoffs before design begins.
Choose the disciplines.
Identity system selected.
Good work needs
clear handoffs.
- At the start
- Agree the audience, content owner, decision-maker, budget range and format constraints. Name what is in scope and what remains to be decided.
- At each review
- Review against the brief. Gather one coordinated response and distinguish a correction from a new requirement.
- At delivery
- Confirm files, licenses, production responsibility and how the team will use the system. No printing, development or availability is implied by this demo.