Useful work,
well specified.
Three starting points for a project. The final proposal should name exactly what you receive, what you supply and what happens next.
Brand identity
A connected visual language for a new business or a defined change in direction.
- Brief and visual direction
- Primary wordmark and agreed variations
- Color and type guidance
- Agreed application examples and export files
You supply: business information, audience context, approved naming and content.
Print & packaging
Design for the formats your audience actually holds: a publication, a label or a useful piece of packaging.
- Format and content planning
- Layout or packaging artwork
- Review rounds agreed in the proposal
- Printer-ready files to the supplier’s specification
You supply: final copy, dimensions, technical templates and printer contact. Production and proof approval responsibilities are agreed in writing.
Illustration
A single image or a related family with a defined job, format and usage.
- Concept sketches and agreed art direction
- Final artwork in specified sizes
- Agreed revisions and delivery formats
- Written usage terms
You supply: context, copy, placement, territory and intended duration of use.
Set the boundaries early.
Sample service descriptions, not a contractual offer. Add your actual pricing approach, review limits, payment schedule, cancellation terms and rights before publishing. No turnaround or outcome is guaranteed here.
Outline your project