Notes from
the worktable.

A useful brief connects the audience to the object. Start with who will receive it and what they need to understand or do. Then describe the format, quantity and where it will be used.

Bring final copy where possible. Mark content that still needs approval, and identify one person who can consolidate feedback. A realistic schedule includes design, revisions, proofing and production.

Ask your supplier for the exact file specification before artwork begins. Trim size, bleed, folds, stock and finishing can all change the design. Confirm them in the written scope.

The plate exercise on this site shows how a composition changes as layers are switched on and off. Its colors are an illustration of the idea; they do not predict an ink and paper combination.

For a real print job, agree the proofing process with the printer. Review the copy, dimensions, stock and finishing as well as color. Record approval so everyone knows which version is going into production.

Organize files by purpose and format. Separate editable source files from exports, and include a short guide to names, color values and type choices.

Confirm font and image licensing before transferring assets. Some rights may belong to a supplier or need a separate license. The proposal should explain what is included and what the business will manage.

All notes are sample editorial content. Adapt them to your actual service and process.