First, find
the frame.

Photography and art direction for objects, spaces and the stories around them.

Illustrative generated studio set: folded cream paper on an orange backdrop, with lighting equipment and room edges visible.

Focal subject: paper form

Reference outlines: square 1:1, portrait 4:5, wide 16:9. The complete original stays visible.

A demonstration of format planning.
Generated illustrative image.
No client commission.

Sample business — fictional demonstration 026Discuss a project

Two ways
to hold a subject.

Illustrative studies. Original generated imagery explores the proposed method; it is not a record of completed client work.

Give a small object room.

One folded paper form. A wide source frame that keeps the working set in view.

Open the paper study

Generated paper sculpture study on an orange studio backdrop. — Illustrative study A — form, backdrop, surrounding set.

Let the surface participate.

Pears and glass share the frame with reflections. The supporting space becomes part of the composition.

View the table study

Generated still life of pears and glass on a table, exploring light and surface. — Illustrative study B — still life and available light.

From an idea
to usable images.

PhotographyStill life, product and editorial sets Art directionVisual references, set plan and shot list Image preparationSelection, retouch scope and format planning

The edge is part
of the picture.

An image might first appear in a wide website banner, then in a portrait story. A useful source photograph has room for both.

Our sample method starts with those placements. The subject stays clear while the edges have enough space to shift. The crop inspector above makes that decision visible.

Read the framing notes

Before we begin.

What should I include in a brief?

Describe the subject, intended audience, image placements, quantity and desired delivery date. Include any existing visual references and tell us what is already decided.

Can one image work in several formats?

Sometimes. We plan the required aspect ratios before a shoot and flag conflicts between the composition and each placement. Different uses may require separate photographs.

How are usage rights agreed?

Usage, duration, territory and any third-party permissions belong in the written scope. The sample site does not provide a license for a future commission.

Tell us what
the image needs to do.

Start with the subject, the placements and the date. We’ll use that information to define the scope.

Prepare your enquiry

First, findthe frame.

Two waysto hold a subject.