Write the use
into the brief.
An image for a narrow package panel needs a different composition from a wide page opening.
List the placements before discussing a shot. Include the required crop, background, space for text and whether the image must work in more than one format. Supply a rough layout when it helps explain the constraint.
Keep creative references separate from deliverable requirements. References describe a visual intention; the final shot list describes what must actually be produced.
A useful starting list
- What is being photographed or illustrated?
- Where will each final image appear?
- Which details must remain visible?
- What crops and file formats are required?
- Who signs off the treatment and the final files?