Care in the details.
People behind the name.
Buyer instructions: tell the real story of the business and introduce the people responsible for its products. These fields are an invitation to be specific, not a fictional founder biography.
Sample: Owner’s name
Sample: Owner’s actual role
Serving Sample: area since Sample: year
Why this business exists
Sample: Tell your true founding story, what you offer and how you work with the people who supply or make your products. Keep claims specific and supportable.
Experience, plainly stated
[Add relevant genuine training, qualifications or certifications with accurate provider and date details. Do not imply clinical or formulation expertise you do not have.]
Business registration
Sample slot: add your own verified details.
Insurance details
Sample slot: add your own verified details.
The hands
behind the work.
Sample: Introduce your actual team and collaborators. Explain their roles truthfully; if you work alone, say so rather than inventing a team.
Buyer photo instructions: supply your own owner and team photographs with the people’s permission. Do not use stock people as your staff. Add accurate captions, photographer credits and useful alt text. Remove a team claim if it does not describe your business.
