Give the next step
a shape.

We turn an unclear digital service into something specific enough to discuss, test and improve.

Start with four small decisions. See what the work could produce.

Read the whole worksheet without stepping through

Make the offer easier to understand. Find the words and page structure that explain what someone can do next.
Make the first request simpler. Resolve what to ask, what to explain and what happens after a request.
Choose between two ways forward. Put two concrete introductions side by side before committing to a direction.

We have current pages. Use the existing copy and flow as a starting point; identify what is missing.
We have notes from people. Bring questions, observations or interview notes with permission to use them.
We are at the beginning. Start with assumptions that need checking, rather than treating guesses as facts.

The content is not settled. Keep factual claims and practical details visibly provisional.
No new system connections yet. Work with a standalone prototype; no booking, payment or account integration.
We need to discover the limits. Agree the decision and the unanswered questions before promising a build.

Your outcome points to a tangible example: an offer outline, a first-request prototype or a comparison of introductions. Inputs and limits determine what must be supplied or checked before work begins.

Make a note of your choices and bring them to the inquiry page.

See the work
behind the worksheet.

A first visit
to the clay studio.

One fictional service, three useful outputs. From “What is this for?” to “What happens next?”

FIRST VISITA place
at the bench.

Try clay.
Know what to expect.
Ask for a session.